
👋 Hey It's LEO! 🦁
🤔 How Can I Help?
I hold a Master's in Chemical / Bio Engineering, a Black Belt in Lean Six Sigma, a Project Management Professional Certificate, and your hand as you BUIDL
As a Senior Product Manager in Advertisement Technology, I’ve shipped 0→1 platforms, scaled SDKs to $100M+ lines of business, and driven millions in client revenue through data products, growth experimentation, and automation. I was the 3rd PM on the Granify team pre-acquisition.
Alongside that, I co-founded JSTDRMN, a Toronto music collective that grew from a WhatsApp group into a full ecosystem: shows, bootcamps, label, merch, and a 250+ member Discord community, generating $90k+ revenue over 3 years.
I know the founder journey firsthand: starting as the builder doing everything, then becoming the strategist codifying brand and systems, and now operating as the coach/CEO shaping equity, culture, and financial sustainability. I do:
- Fractional Chief of Staff: running leadership cadence, OKRs, and cross-functional execution (10–20 hrs/month)
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Fractional Head of Ops: hands-on execution in marketing ops, community ops, or launches (scope-dependent)
- Strategy Alignment Sprints: auditing your ops, KPIs, and workflows → 90-day roadmap & dashboard
My approach is ecosystem-first: helping founders build flywheels that compound (product, marketing, community, ops), so when you scale, you scale sustainably — without burning out your team or breaking your culture.
You can reach me at hello@leozhu.ca
👀 Cool stuff i've done
- Senior Product Manager, Bazaarvoice (via Granify acquisition): Shipped 0→1 data products, scaled SDKs to $100M+ business lines, and drove $18M+ client revenue through experimentation and automation.
- Product Manager, Stan Store: Turned a failing feature into PMF (Sean Ellis Score 9%→80%), unlocking $1.3M creator revenue.
- Product Manager, RARE Real Estate (Contract): Built a proprietary mobile/cloud app, automating realtor workflows (-40% admin time, +20% showings).
- Product Manager, Jack Westin (EdTech): Launched a tutoring marketplace ($250k in 9 months, 19% of company revenue) and scaled MCAT prep ecosystem (+45% YoY, 59% TAM captured).
- Founder, JSTDRMN: Built a Toronto music incubator from scratch: 250+ members, $90k revenue, and a full ecosystem of shows, bootcamps, label, and merch.
- Founder, COVID-19 Recovery: Built cross-functional team of 19 to simplify academic literature, reaching 80k+ people in 3 languages.
- Educator & Instructor: MBA adjunct professor (500+ MBAs, 9.6/10 rating), Udacity AI PM Nanodegree contributor (4.6★), and Udemy Business Analytics course creator (3,000+ students, 71% 5★ ratings across 60+ countries).
- Advisor & Mentor: Guided student projects at Toronto Metropolitan University (4 students), York University (6 students) and RMIT (7 interns), restructured volunteer ops at MAPS Canada (500+ members, -70% churn, +20% engagement), and mentored aspiring PMs via the Toronto Product Management Association.
- DJ/Producer, ZHUKEEPER: Opened for international acts (ARMNHMR, CHYL, Elephante) and founded Ravers Run Club to blend music + community.
- Grandmaster, Teamfight Tactics: Top <0.3% in North America, developing expertise in reward loops and online social dynamics.
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